Michigan Women's Foundation

Lansing EYOU Conference
March 9, 2018
Lansing Community College West Campus


Keynote Speaker

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Regina Carey, Founder, Carey On, LLC

Regina Carey practices as an Empowerment Consultant, Strength-Based Life Coach, and Passion Instigator. The goal of her work is to educate and empower those who are stuck, struggling, or ready for a change. Regina customizes her approach to meet the needs of each unique situation. Her methods focus on MOVING FORWARD, using positive feedback, and embracing all that comes with that journey. As a consultant, speaker, and coach, she empowers individuals to recognize their vision for a more authentic life.



8:30 AM – Registration, Breakfast, Networking

9:00 AM – Welcome & Keynote

9:50 AM – Breakout Session 1

Dive in to Digital

Learn what it takes to dial up your digital presence. Explore social media platforms, learn how to leverage digital marketing and figure out how to build your brand online. It’s all about you, and we may even post a selfie or two!
Presented by Ami Iceman-Haueter, Brand Manager and Tiffany Dowling, President & CEO, M3 Group

Know Your Customer                                                                           

What’s a business without the right customers? How do the right customers find you and how do you find the right customers? These are some of the questions we will answer in this session. Participants will walk away with a high level plan to attract and retain customers for their business idea.
Presented by Johanna Lubahn, Senior Account Executive, The Cohen Brown Management Group                                                       

11:05 AM – Entrepreneur Success Stories

You don’t have to start out as an expert in order to run a successful business. Many entrepreneurs run into roadblocks, and they persevere on the path to eventual success. The difference between successful people and those we never hear about again is that the former kept going. Let these real life success stories inspire you to take the lessons from today and shoot for the stars tomorrow.                                

Panelists: Hana Abboud, L'amour Bridal, LLC and Nikki Thompson Frazier, Sweet Encounter Bakery 

11:50 AM - Lunch

12:30 PM - Show Me the Money: Funding a Small Business

Explore the various funding sources for start-ups and small business ventures - from crowdfunding and angel investing to traditional bank loans and microlending. Learn what funding resources are available to entrepreneurs.

Moderator: Carolyn Cassin, General Partner, BELLE Michigan Fund LP

Panelists: Sue Fulk, Vice President Community Banking, Independent Bank and Tim Strasz, Vice President, Lending, Opportunity Resource Fund                                     

1:30 PM – Breakout Session 2

Discovering the Purpose in Your Brand             

Understanding the reason you exist and what that means to those around you and your future is the beginning of sharing your story with the world. We’ll take you on a journey to imagine and craft a vision for your business, or venture, that will help shape the tone, intention and strategy for your brand.
Presented by Danielle Milner Brehmer, Partner, DO:BETTER

Protecting Your Brand       

In this session, explore the what, why, and how of protecting your brand and yourself. Topics will include the implications of trademarks and intellectual property on your business as well as setting up a business entity.

Presented by Angie Justian, Associate and Amber Underhill, Associate, Warner Norcross & Judd, LLP

Know Your Numbers                                                

What basic financial statements should you have for a new business? Once you have them, what do they tell you? How can historical financial information help your business grow in the future? If you have any of those questions – join us for to learn some basics to get your business started on the right track.
Presented by Sarah Jennings, Principal, Maner Costerisan               

2:45 PM – Reflect, Connect, Act!

This engaging session will allow attendees to reflect on themes learned throughout the day, create dialogue and leverage resources and invaluable support with the entrepreneurial community. You will leave with an action plan as well as a renewed commitment to your business and to yourself.

Presented by Jennifer Feuerstein, Associate State Director, AARP Michigan

3:30 PM – Conclusion

Thank You Sponsors


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