Michigan Women's Foundation

Grand Rapids EYOU: March 2, 2018 at Davenport University, 8:30am-3:30pm

 Register HERE!

Keynote Speaker 

Tonya Bailey headshot.png

Tonya C. Bailey, President & Lead Consultant, TCB Consulting, LLC

Tonya is a sought after speaker, workshop presenter and personal development coach. She combines heartfelt inspiration, humor and practical strategies to drive change. With over 20 years of experience in higher education administering student support initiatives, providing instruction and successful at various leadership roles, Tonya’s passion is to assist individuals from diverse backgrounds to excel beyond their potential.

 

Schedule

8:30 AM – Registration, Breakfast, Networking

9:00 AM – Welcome & Keynote

9:50 AM – Breakout Session 1

Social Media with Purpose 

Busy entrepreneurs don’t have time to be on social media just for social media’s sake. Learn how to prioritize your social media channels, messaging and goals to support your business strategy. This course will explore what type of content performs best on major social media channels and how to build social into your
marketing strategy.

Presented by Hanna Burmeister, Marketing Manager, Michigan Small Business Development Center

Strategic Planning for Your Business: Brand Building

In this interactive session, participants will engage in a practical process of creating a strategic plan to move their brand. Participants will learn to focus on effective communication with the desired audience and will leave with practical know-how, empowered and equipped to move from idea and inspiration to innovation and implementation.
Presented by Dr. Jermone Glenn, Owner, JG Innovations

Show Me the Money: Funding a Small Business

Explore the various funding sources for start-ups and small business ventures - from crowdfunding and angel investing to traditional bank loans and microlending. Learn what funding resources are available to entrepreneurs.

Moderator:

Carolyn Cassin, General Partner, BELLE Michigan Fund LP

Panelists:

Tyler Petersen, Small Business Lender, Opportunity Resource Fund

Kelli Rose, Vice President Community Banking, Independent Bank

Kelli Smith, Business Development Officer/Microloan Counselor, Grand Rapids Opportunities for Women

Know Your Customer 

Having a complete understanding of your customers is paramount to achieving core business goals whether you’re trying to build (or optimize) the customer experience, develop more engaging content or grow sales. Knowing your customers better than they do is the key. This session will outline 7 techniques you can implement to understand your customers better.

Presented by Veverly Austin, Founder & President, Confident Living

11:20 AM – Lunch & Entrepreneur Success Stories

12:55 PM – Breakout Session 2

Social Media with Purpose 

Busy entrepreneurs don’t have time to be on social media just for social media’s sake. Learn how to prioritize your social media channels, messaging and goals to support your business strategy. This course will explore what type of content performs best on major social media channels and how to build social into your 
marketing strategy.

Presented by Hanna Burmeister, Marketing Manager, Michigan Small Business Development Center

Strategic Planning for Your Business: Brand Building

In this interactive session, participants will engage in a practical process of creating a strategic plan to move their brand. Participants will learn to focus on effective communication with the desired audience and will leave with practical know-how, empowered and equipped to move from idea and inspiration to innovation and implementation.
Presented by Dr. Jermone Glenn, Owner, JG Innovations

Your Most Prized Business Possession: 10 Rules for Protecting Your Brand

You invested time, attention, and resources to create and grow your brand. Now it tells your story and belongs to you. Or does it? Brand protection is the most important yet most neglected area of business. In this session, gain tools to protect your most prized possession. Understand trademarks, copyrights, patents, and trade secrets and how these apply to your brand.

Presented by Laurel Romanella, Principal, Vantage360, PLLC

Know Your Numbers

Understanding your company’s numbers is one of the most important ways to grow a business. We will provide a general understanding of the basic business numbers and what to consider when thinking about how your business will be profitable.
Presented by Jennifer Gunn, Senior Manager and Sarah Mezwicki, Partner, Ernst & Young

2:25 PM – Reflect, Connect, Act!

This engaging session will allow attendees to reflect on themes learned throughout the day, create dialogue and leverage resources and invaluable support with the entrepreneurial community. You will leave with an action plan as well as a renewed commitment to your business and to yourself.

Presented by Jennifer Feuerstein, Associate State Director, AARP Michigan

3:30 PM – Conclusion